One of the main points I have picked up on during my three-year Communication degree at University is that the journalism world is changing. If you went into this degree wanting a job in traditional media…. Well, best of luck to you. With each journalism subject we have been told that what we have come to know as journalism is changing. Twenty years ago journalism graduates would go out into the ‘real world’ and get a job at their local newspaper; today we’re more likely to get a job in the online version of the paper, if we’re lucky enough to get a job at all.
New technology has had a tremendous impact on the journalism world, but not just in the way news is transmitted. It has also impacted where we source our news and news content. Technology is giving the news media a worldwide audience and stories that were once limited to the local can now be broadcast to the other side of the world, increasing global awareness and the interconnectedness of the world.
While this may sound like a wonderful thing, globalisation also has its downfalls. A loss of indigenous culture and language, culture gaps, a lack of privacy and a concentration of media leading to an ‘Americanised’ society can all result from globalisation. With media moguls like Rupert Murdoch as the CEO, chairman and founder of News Corporation, controlling a huge amount of global media, does globalisation mean an increased voice to corporation and the silencing of the local?
Professor Alan Knight, with Central Queensland University, found that after a 1993 trip to Cambodia, globalisation was very apparent. He found the Cambodian locals “were watching Hong Kong quiz shows, American sitcoms, and models in sports cars” (2003, p. 2). He found that Western journalists who were covering the news in Cambodia only covered stories that would directly appeal to their Western audience. With local perspectives ignored, the voice supposedly given to remote areas courtesy of globalisation was lost.
Meanwhile, Len Downie, the Vice President at Large of The Washington Post, can be seen speaking of the future of journalism:
He states that news-reporting staff at some papers has been reduced between 30 to 50 per cent, or more, with many papers not having foreign correspondents.
If globalisation fulfills its duties in the ‘advantages’ column, it can be a great thing. However, as Knight (2003, p. 3) found, things are not always that clean-cut. Ultimately it is up to what the audience wants. In the Cambodia example, Australian correspondents cited many reasons for their choice of coverage, eg. “lack of resources… editors’ ignorance of, or ‘indifference’ to real Asian issues.” However, editors blamed “audience disinterest in certain types of Asian news” as one excuse of the chosen coverage. Which leaves me to conclude, once again, that is ultimately the audience who holds the power.
Globalisation will not be the death of the local, as long as audiences still have the desire for it.
Bibliography:
Josephi, B. (2005). Journalism in the Global Age: Between Normative and Empirical. Gazette: The International Journal for Communication Studies, 67 (6), pp. 575 – 590.
Knight, A. (2003). Globalised Journalism in the Internet Age. Retrieved 25 August 2910, <http://ejournalist.com.au/v3n2/knightr.pdf>
YouTube – The Future of Journalism. (2009). Retrieved 25 August 2010, <http://www.youtube.com/watch?v=JYtOKnk5fiw&feature=search>